This competition entry consists of a visual campaign showcasing 3 women leaders in Singapore, dream-makers in their own right. Comprising of a triptych of digital protraits, this campaign is sparked by the artist’s interviews with them. Leaders of their respective fields in Singapore, they muse on their preoccupations and how they manifest dreams and ambitions, not just their own but of others as well.

The artist transformed their imaginative reveries into whimsical works of wearable art informed by their aspirations, experiences, and challenges, using a combination of digital, generative and artistry techniques. The goal is to demonstrate how leadership can come in many forms across different career paths, portraying the leaders as aspirational role models younger women can look up to. Which is why the visuals explore different types of realities – one of neurodivergence, one of augmented technology and the third through constructed fashion identities. The multi-dimensionality of women is celebrated with this campaign through these dream-like interpretations filled with rich, imaginative possibilities.